You are a price-maker if you control the price of your goods, i.e.: the market cannot dictate your prices.
Price-makers can change their prices at a whim, ensuring they always make a profit.
This can only happen if you have monopoly on something.
Product excellence (Apple), patents (Amazon one-click shopping), network effects (Facebook) and brands (Coca Cola) are price-makers because of the monopolies they’ve created for themselves.
Electricity companies are price-makers because they have government-mandated monopolies.
As an entrepreneur you want to be a price-maker.
Chase a monopoly model.
Build the best product. Register a unique patent. Grow your own network effect. Create a powerful brand.
As a last resort, ask the government to give you a monopoly :-).
Do whatever it takes to gain a monopoly.
Once you have a monopoly, you are a price-maker.
Once you’re a price-maker, you will never worry about profit again.