Winners quit all the time

Along the startup journey there will be many hard times.

Times when you think about quitting.

Its for these times that you need a framework for deciding whether to keep going.

Is it working?

Are you happy?

Do you believe in the mission?

Whatever the question is, keep asking it.

If you get the right answer, keep going.

If you don’t get the right answer, consider quitting.

Winners quit all the time.

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