Ooda is used by US fighter pilots. Think Tom Cruise in Top Gun.

It means: Observe. Orient. Decide. Adjust.

All pilots are trained in Ooda, constantly striving to speed up the Ooda loop.

Observe. Orient. Decide. Adjust.

Faster faster faster.

The faster the loop, the faster the decisions.

The faster the decisions, the higher the likelihood of not exploding in a ball of fire.

Ooda is a useful tool for startup life.

Observe. Orient. Decide. Adjust.