What is, is

It’s hard to raise startup capital. 

It’s hard to find good staff. 

It’s hard to sign up customers. 

It’s all hard. 

What is, is. 

It’s like the sky being blue instead of your favourite colour (green). 

No point getting upset about how the world really works, no matter how seemingly unfair. 

Just accept it and get on with it. 

What is, is.