Sometimes business is like flying a plane

Imagine you’re flying a plane and the engine stalls.

You start slowly losing altitude, with no landing spot in sight and a mountain in the distance you know you are destined to crash. You have three options:

  • Carry on as before, break out the champagne and try enjoy the last few hours of life.
  • Eject.
  • Put the plane into a nosedive to pick-up speed, back yourself to kickstart the engines and pull up before you end up in a ball of flames and twisted metal.

No difference to a business that has stalled.

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