The rendezvous with reality

Most startup entrepreneurs are in dreamland.

Fuelled by optimism and idealism, you are disconnected from the real world.

That is natural.

If you weren’t slightly insane, you wouldn’t have started a startup.

What you have to look out for the rendezvous with reality.

Also known as “running out of cash.”

That’s where dreams are irrelevant.

In startups, the only relevant thing is cashflow.

That’s your rendezvous with reality.

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