You can price in one of two ways:

  1. What the market can bear
  2. Cost plus mark-up

In a commodity market, option 2 is the only way.

If you have something original, option 1 is the best way.

The best way to find out what the market can bear is to ask the customer what his budget is.

If you can’t get that info, then give the customer 3 options:

Silver                      Cheapest possible

Gold                       What you really want

Platinum               3 x Gold price

Ideally, you don’t want to operate in a commodity market.

Find something original to sell.

If what you have is not original, make it so.