You might think behaving badly, or cheating, is justified in order to win.
The end justifies the means.
It doesn’t matter if people don’t like you as long as victory is achieved.
Life is long, you will have other business ventures, you will bump into the same people again, and again.
If you behaved like a pig before, they’ll remember.
Don’t be surprised when no one is there to lend you a hand when you need one.
And you will always need a hand.
People remember how you behave.