Broccoli is good for you

So you eat it, even if it tastes terrible. Same for accountants. Accounting is not fun, but it’s the foundation on which your business is built. Don’t fall behind, or you won’t catch up.

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Be upfront

If something is bothering you, be upfront. “Why are you sometimes late for work?” “Why have you not followed up?” “Why have you not transferred your money?” Most times the answer is legit and sets your mind at ease. Sometimes the answer is unpleasant and you can tackle the problem sooner than later. Be upfront.

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Don’t override your gut

If your gut is saying she’s arrogant, move on. If your gut is saying he’s difficult, move on. If your gut is saying she’s flaky, move on. If your gut is saying he’s dishonest, move on. Listen to your gut, it’s telling you something. It’s saving you pain and drama and conflict. Don’t override it.

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Hang in there

Raising money? Hiring a key person? Selling a business? Been trying for months, but just haven’t found the right counter-party? Tempted to settle for second-best? Don’t do it. Settling is failure. Hang in there.

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Don’t give special voting rights to minorities

The Companies Act was designed by very clever people. It affords protections to minority shareholders, but allows the business to operate on the basis that the majority gets what it wants. So when someone wants to buy a minority stake in your company and wants special voting rights, just say no. You’re setting yourself up…

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Just say no, then play dead

You’ve gone down the garden path with a potential new partner. You almost said yes. Then changed your mind and said no. He’s disappointed. Understandably. But that’s his problem, not yours. If he keeps chasing, don’t do anything. Don’t engage. Don’t correspond. Just say no, then play dead.

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Don’t force relationships

No matter how desperate you are to hire a specific type of person, don’t force it. Domain expertise, race, gender, age, experience, whatever. You need it. You’re desperate. You think you’ve found the right person. It feels 90% right. But not 100%. Don’t force it.

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Spotlight effect

We overestimate how much attention people are paying to us. People are busy. They have better things to do than watch for you to embarrass yourself. So don’t let the spotlight affect you. Don’t freeze. There is no spotlight. No one is watching. Do your work, keep moving.

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Without a thread there’s no necklace

But no one buys a plain thread to wear around their neck. You want a diamond on that thread. It’s the diamond neckless you’re wearing. Just remember, without a thread there’s no necklace. Don’t discount the unsexy stuff in business.

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What are you afraid of?

If you don’t know the answer to this question, you’ll never understand what you’re attached to. If you don’t know what you’re attached to, you’ll never be able to detach yourself. If you never detach yourself, you’ll always be afraid. If you’re always afraid, you’ll never win. What are you afraid of?

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The best marketing people are not marketing people 

They’re smart people. Smart people will figure out how best to market your product. If there is some marketing theory they need to know, they’ll learn it. Because they’re smart. Stop looking for domain experts. Find smart people.

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