Entrepreneurs know when to be cool

Sometimes you’ve done all you can. Been to meetings. Sent letters. Made calls. Gone to church.There’s nothing else to do. No stone unturned. If you keep doing, you risk irritating your target and jeopardizing your deal.Its ok to chase, but as any single guy knows: Never look over-eager. Girls can smell desperation.Desperation smells like fear. Fear scares people.Work as…

Read More

Entrepreneurs work when they must, chill when they can

What’s the point of working for yourself if you have to work 24/7?That’s the life of an employee. Manacled to a desk. An entrepreneur may have financial stress, but he has freedom of time.Of course there are times where you have to put your head down and work hard. You will put in more hours…

Read More

Entrepreneurs remain calm under fire

There are many bumps on the road of entrepreneurship. You will regularly be faced with obstacles, and crises, and general scariness.There will be many temptations to panic, to freeze, to lose your temper.Maybe you think its ok if you panic 1 out of 10 times. A 90% success rate for not panicking, surely that’s ok?Not…

Read More

Entrepreneurs solve 100% of the problem for one customer

“A bird in hand is worth two in the bush.”Its tempting to make ten customers happy at once. Surely its efficient to solve 80% of the problem for 20% of the market?Efficient, yes. Right, no.Ignore all customers except for one.Focus on that one customer. Solve 100% of her problem.Rinse, repeat.Startups grow one customer at a time. If you take…

Read More

Entrepreneurs sell aspirin

You can choose: Sell something people want, or sell something that people need.Sell something that keeps people healthy, or sell something that takes away the pain.Sell vitamins, or sell aspirins.Its easiest to sell things that take away pain.Pain creates need. Need creates pressure. Customers will dig into their pockets when under pressure.Look for pressing problems, solve them, sell…

Read More

Entrepreneurs don’t open Swiss bank accounts

The Panama Paper scandal is just the latest manifestation of the Age of the Internet.THERE ARE NO MORE SECRETS.Its amazing how many people (mostly over the age of 50) have still not figured this out.Before you make any decision, in life, politics, or business, ask yourself these questions:“Do I mind if my kids find out…

Read More

Entrepreneurs don’t do the same thing twice

Heraclitus said, “No one steps into the same river twice.”Its always different water, and you’re always a different person.Its tempting to go backwards in life.The girl that got away. The company you founded and left.But that is not the right way.An entrepreneur doesn’t look over his shoulder. He doesn’t let his ego get the better of…

Read More

Entrepreneurs pay their taxes

Some people think paying taxes is stupid. They think the government wastes their money. They rather hide their money from the tax-man and chuckle at their cleverness.These people are not in it for the long term. These people are not grateful for the opportunities their country has made possible.They don’t need the roads, the schools,…

Read More

Entrepreneurs spend their cash

Some people make money so they can squirrel it away in the bank or pile it in the bath. They take pride in size of their bank balance, they love to bathe in R100 notes.These people are not entrepreneurs.Entrepreneurs make money to spend money. What’s the point of having cash if you can’t live the good life?Living…

Read More

Entrepreneurs don’t rely on school to teach their kids

We all want our kids to be ok in life. Get a job, find a spouse, be happy, be healthy.The problem is that the world’s advice for helping your child find success is to go to school, get A’s, go to a top university, get top marks, get a great job, get a mortgage, etc etc…

Read More

Entrepreneurs take out insurance

You have to take risks, there is no other way to get ahead… the trick is to take calculated risks.Always have a plan B.Think like a paranoid optimist.Expect the best, plan for the worst.Don’t begrudge the insurance company its premium, pay up.If you can’t get insurance then be sure to put aside money for a rainy day (or…

Read More