You can’t control everything. You can’t know the future. At some point you just have to put your head down. Do what you can for as long as you can.
Before you partner with someone, find out how they behave when money is involved. DO NOT GO INTO BUSINESS WITH ANYONE UNTIL YOU’VE DONE THIS. People change when money is the issue. You don’t want to find out what your partner is like after you’ve married.
He talks his way into a job. Delivers nothing. Then talks his way into the next job. Delivers nothing again. Then talks his way into the next job. Delivers nothing yet again. He is superficially very impressive, but utterly useless. Watch for them. Avoid them. You don’t want them bad mouthing you (they’re good talkers)….
Rules made by incumbent monopolies, break them. Rules to protect people from racists and sexual harassment, don’t break them. Regulations that hurt consumers, break them. Laws that keep people safe, don’t break them. You can start a business, and win, without breaking rules. You just can’t break ALL the rules. Know which rules you can…
If so, you have a problem. You are never going to be happy. You’re always going to rushing to the next thing instead of doing the current thing properly. Stop rushing to the next thing. Can you think of something better to do that the thing you’re doing right now?
All of us humans are wired to believe what we want to believe. In other words, if you’ve decided you want to buy a business, you’re wired to look for reasons to buy the business (and ignore red flags). You need to consciously force yourself to be sceptical. To look for reasons NOT to buy…
You can’t build a business if you have a reputation for not being loyal to staff. People need to know you have their back. Just don’t take the loyalty too far. No matter how far someone has come with you, sometimes you have to cut them loose. Breaking faith or gross incompetence mean an exit….
There are many assholes out there. Commentators from the sidelines with no skin in the game. Critics with so real-life experience. Enemies with an agenda. You can’t spend your life reacting to them. There is only one effective strategy. Ignore the assholes.
People are watching. Your behaviour echoes into the future. Just because failure is certain doesn’t mean you must quit. Fight to the end!
In a startup, you need to create illusions where there is no substance. You need to trick staff/investors/customers to have confidence in something that does not yet exist. As the founder, that’s your job. You need to create a confidence trick.
Most times, you don’t have time to perfectly pack your cart before heading off. The best option is to just head off and let the avocados sort themselves. Same for startups. Don’t stress too much if things aren’t perfect, just go! Things sort themselves out much faster when you’re moving.
Having a hard day? Tired of cashflow stress? Lost a big customer? It can be hard to remain optimistic. To not let depression drag you down. Here’s the antidote: Imagine you’re on the beaches of Normandy on D-Day. Or imagine you’re a Jew in Auschwitz in 1944. Or a Somali in South Africa in 2008….