Your problems are yours alone

In business, your problems are yours alone. You can’t make them some else’s problem. If the problem doesn’t get solved, YOU pay the price in cash. Never try offload the problem or allocate blame. Own it. Solve it. Take responsibility. Your problems are yours alone.

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Don’t let yourself be rushed into any decision

If you feel uncomfortable, sleep on it. Better a small delay than a bad decision. Beware people that try to rush you. And resist the pressure. Don’t let yourself be rushed.

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Don’t wish ill on others

It’s very tempting to hope for bad luck for others, especially competitors. Resist that temptation. Not just openly, but in your head too. Squash any thoughts you may have in rejoicing for the misfortune of others. It’s bad karma, and it’s none of your business. Get on with your business. Don’t wish ill on others.

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There’s no substitute for face-to-face

Telephone is easy. Email is easier. But if you really want to close a deal, there’s no substitute for a face-to-face meeting. Get off your ass, get into your car, get onto the plane, go sit in front of his/her office. If you’re not willing to meet in person, don’t be surprised if you don’t…

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Shoot to kill

If you’re going to start a fight, you must start it with the goal of total victory. If you do not kill the adversary, you will have a wounded enemy that will haunt you forever. Shoot to kill, or don’t shoot at all.

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Focus focus focus

Every single thing that diverts your attention from your business, is a distraction. Every distraction lowers your odds of success. There are some unavoidable distractions, ie: sleep, exercise, food, kids, spouse. But there should be NO OTHER DISTRACTIONS. Focus focus focus.

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Your cashflow is more important than your valuation

It’s easy to get swept up in the vanity metrics of “valuation”. But it means nothing. In the long (and short) run the only metric that matters is cashflow. Don’t optimise for valuation. Optimise for cashflow.

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Arrogance will undo you

Being arrogant has no downside when you’re winning. But when you hit a dip, the crowd will kick you. No one likes arrogance. Just when you need help the most, that’s when people will remember your arrogance. Don’t be arrogant, it will undo you.

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Be the underdog

The crowd always supports the underdog. Folks will help the underdog, they’ll cheer for it, they want the underdog to win. Why on earth would you not want to be the underdog? You need every inch you can get. So stay away from the “favourite” tag. Don’t be arrogant. Don’t push yourself as a probably…

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A gemstone can’t shine without rubbing

An entrepreneur can’t be successful without struggle. So don’t begrudge the struggle. The more you persevere, the more you’ll glow.

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You have to put yourself out there

There’s plenty of downside of putting yourself out there. Embarrassment. Potentially irritating people. Rejection. But there’s much more downside too failing. Business is about sales. You can’t sell if no one knows about you. Pluck up your courage, pack away your inhibitions, and put yourself out there.

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