The map is not geographic, it’s moral

In your startup, there will be many moments where you don’t know what to do. Where to go. What lies ahead. It’s at these times that you need a compass to point you in right direction. A geographic compass is no use. What you need is a moral compass. Where you end up in life…

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Sales is not a God-given talent

Anyone can be a salesman. In fact, the best salesmen are not naturals. They have no God-given talent. Sales is a learnt skill. Read books. Spend time with great salesmen. Study psychology. Go out there and start selling stuff. If you truly want to learn to sell, you can be the greatest salesman in the…

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React. Don’t over-react

When dealing with HR matters, sometimes you need to over-react to get ahead of the train. For example, if a manager is racist. You must be overly firm in your response this type of behaviour so as to set the right example at the top. You must over-react or risk being seen as a hypocrite…

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Flattery is like counterfeit money

Beware flattery. It is an empty facility. It makes you feel good in short term. It will get you into trouble in long term. The difference between flattery and appreciation is sincerity. Flattery has none.

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Arouse an eager want in other person

If you want to make a donkey walk into a barn, you can do one of two things: Push/pull him into the barn. Good luck with that. Or, give him a taste of a carrot, then hold a carrot in front of him, towards the barn. If you’re trying to get someone to do something,…

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Be lavish in praise

BF Skinner proved animals respond better to rewardthan punishment.Humans are animals too.Don’t hold back on praise and reward.Your staff will respond better.

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Don’t criticise folks

There is nothing to gain by criticising other people. At best you look petty. At worst you make an enemy. Don’t criticise.

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Maths can be your strategy

Sometimes your strategy can be as simple as doing the math. For example: If you have calculated lifetime value of your customer as R200, then you can afford to spend R50 acquiring that customer, even if you only recover that R50 after 12 months. If your math is correct, you can close your eyes and…

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Don’t major in a minor

If you’re going to chase your dream, pick a big one. No point committing your energy and savings to a small vision. If you’re going to go big, GO BIG. Don’t major in a minor.

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You can’t lead others if you can’t lead yourself

Before you can lead others, you must learn to lead yourself. Exercise moral courage by making the right decisions in hard situations. Instil self-discipline by getting to work early, looking after your body. Explore your own past and deal with your issues. Learn to lead yourself. Then you can lead others.

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Your shareholders can be a strategic advantage

If you have patient shareholders, and your competitors do not, you have a strategic advantage. If you have deep-pocketed shareholders, and your competitors do not, you have a strategic advantage. If you have well-connected shareholders, and your competitors do not, you have a strategic advantage. If you have cooperative shareholders, and your competitors do not,…

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There are plenty of law abiding thieves

Just because someone has not broken the law, doesn’t mean she’s not a thief. The law is not perfect. Don’t rely on it as a test of other’s character. Rely on your own instincts. If you get a feeling that someone is dishonest, steer clear. Ignore the trappings of so-called honest success. Ignore the court…

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