Small goals are more risky than big goals

A small goal is harder than a big goal. In other words, not achieving a small goal is harder than not achieving a big goal. That’s why some people choose BIG goals. So when they fail they have an excuse (“it was too hard”). If you’re serious about success, choose small goals. Of course, dream…

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Don’t be Buridan’s ass

The parable of Buridan’s ass (donkey) was first told by Aristotle. It’s the story of a donkey that is halfway between hay and water, looking left and right and trying to choose which first. The donkey eventually falls unconscious from thirst & hunger, and dies. That could be you. Stuck between two great choices, not…

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If you’re not psyched, then say no

Entrepreneur life is busy. You need to prioritize your time. Only make time for what’s important. What’s important is what makes you energised and psyched. If someone asks you to do something, check your reaction. If you’re psyched, so yes. If it’s a “Meh”, then say no.

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It’s not your job to be the world’s critic

Your job is to build a business and make money. Leave the criticism to others. There’s no upside on commenting on stuff that’s none of your business. All you can do is make potential enemies. Why would rule out potential allies? Don’t be a critic. It’s not your job.

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Don’t underrate the importance of error

The most blatant errors can lead to the greatest success. Christopher Columbus sailed for India using Toscanelli’s map which drastically underestimated the circumference of the earth. That’s why when he arrived in North America he thought it was India (that’s why native Americans were call Indians). It took many decades before he realize that America…

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If you can’t get info quickly, there’s a problem

Either someone is trying to hide something, or your company is not well-functioning. If the latter, you have work to do. If the former, you have bigger worries: people are lying or hiding bad news. Slow info a big red flag. If you can’t get info quickly, there’s a problem.

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You can dabble on the side

In an ideal world you must focus 100% on your business. But very seldom do you get to live in an ideal world. If you must make ends meet but your business is not making money, then you have no choice but to dabble on the side. Just don’t do it for too long. Your…

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The secret to finding time

Ever feel like you just don’t have enough time to get to everything on your plate? Too much backlog, too many demands, not enough time? Here is the 3-step solution. Step 1: Love what you do. You’ll never find time for stuff you dislike. So rather delegate that stuff. If you can’t delegate, then learn…

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Never outwardly lose energy

YOU are your company. If you lose energy, your company will lose energy. If you are perceived to lose energy, your company is perceived to lose energy. If people think your company has lost energy, it’s game over. That’s why no matter how tired & drained you, you can never outwardly lose energy.

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Every choice you makes shapes your company

Cheap coffee or expensive coffee. Smiley people or frowny people. Sue or not sue. To lie to your customers or tell the truth. Every day you’ll be faced with hundreds of choices. Every choice, no matter how small, shapes your company. So be careful what choices you make.

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Don’t lose your cool

You might lose a contract.  Or a CCMA ruling. Or your laptop.  Or whatever.  It’s not great news. You can’t control that.  All you can control is how you react.  No matter how inconvenient, scary or frustrating the news, be cool.  If you remain calm you can (a) not freak everyone else out, and (b)…

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Too much building. Not enough selling.

It’s tempting to put your energy into building your product. “I can’t sell something that doesn’t exist!” is the common refrain.  But it’s wrong.  By all means, build.  But more important than building is selling.  Selling is the way to get customer feedback, without which you can’t build the right product.  Selling is the way…

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