Only read the news for entertainment

The news is just noise. It pollutes your mind. Distracts you from your business. If you want to cure yourself, spend a year reading last week’s newspapers (this is a Nassim Taleb tip). You’ll realise that 100% of what you’re reading is irrelevant to this week. Politics, stock markets, sports, whatever. Just noise. Read the…

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Time to double down

Good news, SA ain’t going down the tubes.Hard to believe, but 2018 promises to be the start of a glorious few years…Whilst in the dark depths of the Guptaleaks exposures it was very difficult to remain positive.Very difficult to see how the baddies would be kicked out of power.Very difficult to see our country get…

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Word of mouth is your most important marketing medium

Marketing via word of mouth is 50x more likely to convert than paid for advertising And it’s free. It starts with great product. Then you must make it easy for your customers to share. To maximize word of mouth you need to get to the maximum number of people at the same time, Record labels…

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Choose the right industry

Roger Federer could have been a badminton player. Instead he chose tennis. If he’d become a badminton champion, chances are you wouldn’t have heard of him. And he would have earned 10% of what he earned being a tennis champion. Being a champion is not made him famous and wealthy. Choosing the right sport unlocked…

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Managed chaos = innovation

In startup world, the ability to innovate is the one edge you have over incumbents. You need to maximise your ability to innovate. One of the greatest sources of new ideas is chaos. Disorganised teams, frantic running around. This is an asset. Don’t kill it. Do not remove the chaos. Manage it.

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Feedback: Don’t make it or take it personally

When you’re giving feedback, keep it dry and impersonal. Play the ball, not the man. Instead of saying, “You are not up to scratch.”, rather say, “Your work is not up to scratch.” When you’re taking feedback, don’t let it get into your psyche. How people perceive your performance is not you. Taking feedback personally…

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Africa mental models: Pseudonymity more important than anonymity

In a previous post I explained the importance of understanding the latticework, or mental model, for the industry you’re entering, before you enter it.In Africa, an important mental model is that pseudonymity is more important than anonymity.Africans don’t want privacy, see previous article.But they do want pseudonimity. People want the freedom to choose their own…

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Africa mental models: No credit cards

In a previous post I explained the importance of understanding the latticework, or mental model, for the industry you’re entering, before you enter it. In Africa, an important mental model is that virtually no one has a credit card. The only way to bill consumers without accepting physical cash is to use the 3rd party…

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7 lessons for entrepreneurs from Steve Smith

Steve Smith is the recently sacked captain of the world champion Australian cricket team. He’s also the top ranked Test batsman in the world. Smith was fired after admitting to asking one of his players, Cameron Bancroft, to tamper with the ball, which is tantamount to cheating. World reaction to his behaviour has been scathing. Like a…

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Africa mental models: Data is expensive

In a previous post I explained the importance of understanding the latticework, or mental model, for the industry you’re entering, before you enter it. For Africa, an important mental model is the cost of data. Virtually all Africans access the internet using mobile phones, and pay prepaid mobile data rates. In South Africa, it costs…

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Africa mental models: Privacy is not a big deal

In a previous post I explained the importance of understanding the latticework, or mental model, for the industry you’re entering, before you enter it. For Africa, an important mental model is that privacy is not important. In the Western media, privacy seems to be a big deal. In Africa, it’s not. In fact, most people…

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Don’t try save the world

Your business doesn’t have to have the mission statement of “Save the world.” That’s not your job. Your job is to make sure your business does something helpful. Your job is to not hurt people in the pursuit of profit. Your job is to not lie. Don’t try save the world.

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