Never compete against the best

You need to win.

You can’t win if you’re up against the best.

They are, by definition, the best.

Avoid the best.

You don’t need to get good at doing difficult things if you get good at avoiding competing with the best.

If you want to win, pick something where the best are not competing, and then become the best.

Entrepreneurship is not about head-to-head competition.

And it’s not about losing.

It’s about finding the gap.

And it’s about winning.

Never compete against the best.