Marketing is not a battle of products. It’s a battle of perceptions.

When you’re creating an advertisement, or promoting your product, remember this:

You’re creating perceptions.

Whoever creates the greatest perception wins, unless your product has no competition.

In the long run, almost all products have competition.

That’s why, in the long run, business is about perception.

When marketing, don’t think about pushing your product.

Think about creating perception.

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