Know when to stop talking

Most sales jobs are hard. You have to really work to convince the customer to buy what you’re selling.

But sometimes the customer is sold before you even arrive for the meeting.

It’s at times like that that you must stop talking.

If he’s already sold, there’s nothing to say. Just close the deal.

Pushing through with your sales pitch only brings the risk that the customer might change his mind.

If he’s already keen, stop talking.

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