Most people quit when it gets too hard and stick it out when its too hard to quit.
If you want to win, you need to be the opposite.
Don’t quit when the going gets tough.
Quit even though it’s hard to quit.
“Not quitting” is for when your strategy is right, your path is right, but you’re going through a tough patch. Don’t quit.
“Quitting” is for when your business is scraping along, somehow paying the bills every month, but with no prospects of greatness.
Know when to quit.