Do you know the difference between a dip and a cul de sac?
Smoking is a cul de sac. That road goes nowhere.
Consulting is a cul de sac. That road goes nowhere.
One year of no sales is a dip. Once you’re through the dip, you’ll still on the right track.
When you’re feeling a bit despondent, ask yourself: do you have more assets than the same time last year? More customers? More lessons learnt?
If so, don’t panic. You’re just in a dip, keep moving.
If not, you’re in a cul de sac.
Find another road.