Kings remain king, or they die.
If you’re breaking into a new market, don’t expect the current king of that market to throw in the towel.
He will fight.
If you want to be king, you must accept that you need to kill the current king.
You have to topple that business. You have to drag it off the throne.
No one will hand you anything. It will be a fight.
Kings don’t give up.
They remain king, or they die.