Both caterpillars and pigs are ugly.
If you wait long enough, a caterpillar will turn into a butterfly.
No matter how long you wait, a pig will always be a pig.
Hopefully your startup is a caterpillar. It’s not pretty.
It’s your job to put lipstick on the caterpillar so that investors, staff, customers are attracted.
Then you need to transform the caterpillar into a butterfly that doesn’t need any lipstick.
If your startup is a pig, don’t bother with lipstick. And don’t bother transforming.
A pig is a pig.
Rather move on.