In a crisis, be fast and be ruthless

In this new world of instant trials in the court of public opinion, you don’t have the luxury of slowly resolving crises being closed doors, hiding the truth, letting offenders off the hook.

When you’ve done wrong, you can’t escape the baying crowd.

All you can do is move fast in giving them blood.

Err on the side of ruthlessness, even if there are some innocent casualties.

You have no choice.

If you aren’t seen to be acting swiftly against wrongdoers in your organization, you will quickly be seen as an accomplice and become a target too.

In a crisis, be fast and be ruthless.

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