Illiquid shares are worth nothing

If you can’t sell your shares, they’re worth nothing.

It’s that simple. 

So instead of pretending they’re worth something, ask yourself why you can’t sell them.

Is it the CEO? Fire her.

Is it the business model? Change it.

Is it your partners? Swap them out.

Do whatever you have to make your shares sellable.

Illiquid shares are worth nothing.

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