Every entrepreneur goes through tough times.
It all starts so excitingly! The dream is big, the energy is high, the people are with you, how can you fail when everything feels so right?
One year later, no money, no prospects, no light at the end of the tunnel. You can hear a faint sucking noise and can picture the toilet being flushed and you going down with the rest of the…
Stuff happens. As bright a vision as you had at the beginning of your journey, it can’t erase the hard reality of that moment when you pause to take stock and realize: you’re out-gunned, out-numbered and out-of-energy.
The first instinct is to blame someone, anyone. There must be someone you can deflect to and in some way limit the damage to your reputation! The second reaction is to start doubting your own ability. “Am I good enough?” The third knee-jerk is to panic. Fark! “How do I get out this mess?”
This is the real test.
Do you truly believe in what you’re doing? Do you feel it is a worthy dream? A dream worth risking your child’s education?
If the answer is no: Game over. Insert coin.
If the answer is yes, you have no choice; you have to make the magic happen.
Count your blessings, say some prayers, put on your game face and fake it till you make it.
Of course, it’s a lot easier when you have a partner. Being alone can be anti-depressant-addiction inducing. You need lots of partners. Spouse. Parents. Brothers. Sisters. Friends. Business partners. .
The more people swimming in your direction the more likely you are to reach the other side.
Every successful person in the world has a story. You see the good stuff, you don’t see the bad stuff. Do yourself a favour and read the biographies of people like Winston Churchill, Abraham Lincoln, Nelson Mandela and Benjamin Franklin. Turns out their trajectories were not a straight line upwards. Most stories look like this:
Because it looks so easy from the outside you start feeling like the world is unfair when things don’t go according to plan.
The world is not unfair. It just is.
The downs are inevitable, you need to suck it up and push through.
If all else fails, remember this: When you find yourself going through hell, keep moving.