Assume you’re fishing next to a rushing river, and you slip.
Into the water you fall.
You’re being dragged through rapids, tossed and turned.
Do you know what the secret to survival is?
Holding onto your fishing pole.
Not because it will help you, but because by focus on not losing the pole you can distract yourself from panic.
When you’re in the rapids of a river, the last thing you must do is panic.
Same for business.
It gets hectic. When its hectic, find something to focus on so you don’t panic.
Hold onto the fishing pole.