When you’re starting, you don’t have success.
You don’t have money for a fancy office or car.
You don’t look successful.
You need to fake it.
People don’t like buying from losers.
You need to look like a winner.
Park your crappy car a mile from the client, walk to his office.
Buy a decent suit, be turned out neatly.
Don’t lie, but pretend you’re successful.
Fake it till you make it.