Make a profit. That’s the only strategy there is.
Market share strategy, exit strategy, differentiation strategy, growth strategy… these are all secondary.
Its all about profit. If market share will result in a profit, then fine, chase market share.
But if market share will result in market share only, then forget about it.
Business is about one thing: Making money.
If you want to make money you need a strategy to make profit.
Entrepreneurs only have one strategy: a profit strategy.