Every entrepreneur has a goal in mind. A Holy Grail.
A plan A.
You must put your entire being into the achievement of that goal.
You must focus like a laser.
But, you must always have a plan B.
If you flip a coin, the result must be: Heads: you win. Tails: the other guy loses.
Always have a fall-back position.
What do you do if, heaven forbid, the coin doesn’t fall your way? What if everything doesn’t go according to plan?
Having a plan B has three benefits:
Be realistic. Failure is an option. Make sure that if you fail you live to see another day.
- Improve plan A
Thinking through many outcomes will help you improve your plan A.
- Gives you confidence
Knowing that failure to achieve plan A is not fatal takes away your fear. Have a plan B and you’ll be less scared of plan A.