Perseverance is one of the greatest attributes of successful entrepreneurs. But sometimes you’re flogging a dead house.
The hard thing to do is admit defeat, cut your losses, and move on to the next battle.
No one likes to admit she made a mistake, she wasted years of her life, she lost her family’s savings. Which is why there are so many zombie startups. The living dead.
The business has failed, but the founder can’t bring herself to admit it.
Don’t be that person. Stick it out to the end, but when it’s the end, walk away.