Don’t hunt elephants

“If I could just get General Motors and Ford to sign up.”

“If I could just get ABSA and Standard Bank to sign up.”

“If I could just get Unilever and P&G to sign up.”

Big companies are elephants. Silver bullets to solve your cashflow woes.

Don’t build a business that needs an elephant to succeed.

Signing up an elephant is possible, but unlikely.

And even if you succeed, your business will then always be at risk of losing the elephant and failing.

Don’t build a business on elephants.

Rather have lots of little customers.

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