Do you think you can be Eminem?

No. Then what makes you think you can be Mark Zuckerberg?

The odds of succeeding as a consumer tech entrepreneur are probably lower than those of succeeding as a rock star.

You see the tech stars (Zuckerberg, Page, Bezos). You don’t the millions of failures.

So your brain biases you towards an unrealistic perception of your chances of success.

Consumer tech is hard.

Before you go down that road, ask yourself: Do you think you can be Eminem?