Dire circumstances require desperate measures

It’s inevitable, your business will experience a crisis.

Recession. Biggest customer goes bankrupt. Pandemic lockdown.

Whatever.

Something happens, and dire circumstances ensue.

That’s when you need desperate measures.

Cut costs, lay-off people, save cash.

No matter how difficult, no matter how unpleasant, do whatever you can to keep your business alive.

Dire circumstances require desperate measures.

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