Every owner knows that cash is king, and the only path to cash is profit.
It’s no use having a beautiful company culture but never making money and ultimately going bankrupt and people losing their jobs.
You need a business model that makes a profit.
It’s just important to remember that profit is not your company’s product.
This is something that some accountants just don’t get. They think a dairy farm makes profit.
It doesn’t. Profit is the by-product of a dairy farm.
If you’re a dairy farmer, then milk is your product. Profit is the by-product of producing milk.
Milk is the by-product of cows.
Cows are tended by people.
Bad people = sick cows = no milk = no profit.
How do you make sure your people produce milk profitably?
Culture is profit.