Carrots and sticks don’t work

If you want to persuade someone to do something, rather paint a picture of exactly how it is the right thing to do.

And then weaken the restraining forces holding her back from doing the right thing.

Forget about carrots. Carrots are for donkeys.

Forget about sticks, no one likes being hit with a stick.

Create the right opportunity.

Weaken then restraining forces.

Sign up for Daily Blog

Enter your email address to subscribe to this daily blog.