Business is not binary

Sometimes it will feel like the choices before you are binary.

Quit your job to start a business, or stay employed in corporate.

Sell your shares, or stay fully invested.

Accelerate growth, or consolidate.

No middle ground.

Don’t be fooled.

You can start a side business, whilst keeping your day-job.

You can sell some of your shares, and keep the rest.

You can turn the growth taps on, whilst consolidating your base.

Most times there is a middle ground.

Most times the middle ground is the best option.

You don’t have to choose between extremes.

Business is not binary.

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