Of course you want to attract stars to your company.
But you also want to repel the wrong kinds of folk.
You want to keep the mosquitos away.
You want anti-bodies in your culture.
Have a company rule that everyone must be at work 7am.
Or public humiliation for sexual harassment.
Or kids allowed in meetings.
These rules will keep away people that a) don’t come to work early, b) sexually harass, and c) love children.
Your culture is like mosquito repellant.
It will keep the wrong people out.