No one ever questions the CFO about the accounting policies.
That’s because no one can understand, or see, the accounting policies.
Branding is a different matter.
Everyone can see the brand. The name, the font, the colour.
Everyone has an opinion.
That’s why branding decisions are amongst the hardest in a company.
Winning consensus is impossible without a solid process.
Get the process right, get 100% buy-in on the process.
That’s the only way to agreeing on a brand.