Everyone has an ego.
And everyone protects it, consciously and unconsciously.
For example, if you have an ugly nose, your brain eventually tricks your eyes into not seeing it every time you look in the mirror.
Same for pimples, or waistlines.
That’s how you protect your self-esteem.
Without a modicum of self-esteem, you would never venture outdoors for fear of embarrassment.
The trouble is it applies to business too.
As a leader, manager, entrepreneur, you have weaknesses.
Your brain will blind you to those weaknesses to protect your self-esteem.
That’s where the trouble lies.
Open your eyes.
Look at the truth of yourself.
Beware your ego’s self defence mechanism