Find a potential customer.
Ask her what problems she has. (ie: no money for funerals)
Pick a problem that you think you can solve (ie: funeral insurance)
Ask her what she’ll pay you to solve that problem.
Do your business plan, if you can make a profit, start.
But don’t do anything until you’ve done the first part.
It all starts with finding a customer that’s willing to pay you to solve a problem.