Never stop trying.

Never give anything less than your best.

Even if it’s obvious you’re not going to win, even if the other guy is just about to cross the finish line.

Don’t give up.

Not only does giving up rob you of the small fraction of a chance to capitalise on the other guy’s mistakes, but it also demotivates your followers.

You’re the leader. People are watching you.

If they feel you’re not giving 100%, neither will they.

Never stop trying.