Whether you’re trying to close a deal, or recruit a star, or launch a product, don’t get caught with your hands empty just because you were chasing more than one thing.
Closing a deal? Focus all energy on the most likely prospect.
Recruiting a star? Focus all energy on your preferred person.
Launching a product? Focus all energy on the biggest revenue generator.
Often in business you’ll be tempted by a more attractive opportunity just as you’re closing your current deal.
If you’re not careful to remain focused, you’ll end up with nothing.
A bird in hand is worth two in the bush.