Life is too short to chase money alone

Money is the foundation of freedom. Options. A house. Education for kids. Stuff. But there is much more to living than stuff. You need to spend your days chasing something more than money alone.

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You must win

Stop accepting anything less than outright victory. Second place, third place, they’re for losers. Losers attract B-players, both staff and customers. Once you get into mediocrity, you never escape. Adopt an attitude of winning. You may not succeed in coming first, but it’s the only way you have a chance.

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The truth will set you free

No cash. Customer gonna reject you. Product doesn’t work. Wrong partner. Whatever the uncomfortable truth, confront it. That is the only way to more forward. The alternative is to hang on to a fantasy and delay the inevitable. Every day in a fantasy is a day wasted. The truth will set you free.

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Partners make the difference

When you’re deep in the thickets, taking hits, struggling, contemplating giving up, there’s only one thing that can get you through. Partners. They cajole you on, they lend a hand, they give advice. Partners make the difference.

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Push the envelope, but don’t tear it

If you’re going to be original, don’t be too original . If you’re going to take risk, don’t take too much risk. By all means, push the envelope. But if you get too far ahead you risk leaving reality (and the crowd) behind. You risk tearing the envelope.

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Beware the logic of consequences

The logic of consequences is simply this: thinking through all he consequences of your actions. Beware it. This path will always result in reasons to not take risk.  If you never take risk, you’ll never get anywhere. Rather follow the logic of appropriateness. What would a person like me do in this situation? Example: You…

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Be straight

In business you’ll come across some people that are crooked. People that are devious and cunning. People that come in the back door rather than the front door. People that play politics and whisper. It’s cool, it makes the game fun. Make sure you understand their game otherwise naivety will cause you to lose. Just…

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Be paranoid, but not too much

Being an entrepreneur means being paranoid. Having plan B’s and C’s and backups and contingencies and options. That’s how survive unpleasant surprises. That’s how you survive. Just don’t be too paranoid. That way lies total lack of trust and self-fulfilling prophecies of doom. Be paranoid, but not too much.

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The future cannot be predicted

That’s why it’s fun being an entrepreneur. There’s no path of predictability. Every day could bring a surprise, both good and bad. It’s not boring and repetitive. Its a life of adventure.

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When it feels right, just do it

Starting a company is scary. Time risk, reputation risk, financial risk. Most startups fail. So you’ll probably lose time, reputation and money. When to pull the trigger? When is the right time? There’s no way to know for sure, except to do all your homework. Prepare yourself, ready yourself for the leap. And then when…

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Don’t delay

Want to wake up at 5am? Want to exercise every day? Want to find meaningful work? Want to stop drinking too much alcohol? Every day could be your last day. Don’t delay.

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