Your dangerous competitors are rarely the big guys

The big incumbents in your market will rarely reach quickly to your startup.

They have too much to lose by fumbling the ball, so they sit back and watch.

See how GM and Ford watched whilst Tesla ate their electric car lunch?

Your competition is the little guys.

Fellow startups that are nimble with nothing to lose.

Don’t stress too much about the big guys.

Worry about the little guys.