Word of mouth is your most important marketing medium

Marketing via word of mouth is 50x more likely to convert than paid for advertising

And it’s free.

It starts with great product.

Then you must make it easy for your customers to share.

To maximize word of mouth you need to get to the maximum number of people at the same time,

Record labels hold back songs until a number of stations commit to playing. That way you’re more likely to hear the song, and also to talk to a friend that has already heard the song and confirm it’s awesomeness.

For more marketing tips, read Perennial Seller by Ryan Holiday.