What rental cars taught me about product innovation

Every time I fly to Jhb I get a new rental. Cheapest car with aircon.

I’ve driven the Chevy Spark, Hyundai i10, Datsun, Nissan Micra, Peugeot, Toyota, Ford, all of them.

I’ve noticed that the worse the car, the more innovative the dashboard.

For instance, the Peugeot has a truly inventive aircon setup. But it’s also the worst car I’ve driven, ever. Even worse than the Datsun.

Dashboard innovation is inversely proportional to car quality.

When I see a clever speedometer I feel a premonition of dread.

That’s what happens when the product is shit. People start scrambling for lipstick.

If your product is great you don’t need lipstick. A standard dashboard is fine.


Also published on Medium.