Touch the box

Chatting to a mate yesterday, we reflected on the spawning multitude of companies in SA that can provide you with cool web design services, whilst there is a dearth of companies that include the grit of logistics (for example, design an online shopping site, and include delivery, customer care and returns in the product.)

Touching the box ain’t sexy, and it ain’t easy, but it’s where the gap is. And where there is a gap, there is money to be made.

That’s why Amazon is scaring so many people. They take the new world of the Web and they combine it with the old world of getting a box to your door, preferably overnight. If you want to be in eCommerce, the logistics are more important than the website.