The secret to international sales

Selling internationally is no different to selling locally. It’s all about growing your network, sweating your network, putting yourself out there.

Chase all potential channels to market. Tell all your family and friends. Ask your existing clients for references or leads. Don’t forget the magic of Google Adwords and LinkedIn Premium.

Make it easy for your potential customer to find you.

Just as with far-flung domestic territories, sometimes the best way to expand internationally is to use an agency.

If you’re going to find use an international agency, remember this: Don’t begrudge your “sales arm” making money off your sweat.

The more money the agency makes, the more business it will send your way.