The best ideas come whilst you’re DOING, not whilst you’re thinking

Some people think that thinking leads to creativity.
This is the introspection illusion.
It is the mistaken notion that contemplation by itself leads to ideas.
These folks are wrong.
The best ideas come whilst you’re DOING, not whilst you’re thinking.
No amount of MBA programmes, books and conversations can substitute for the power of action.
The power of actually doing it yourself.
When it comes to finding ideas, thoughts are like a torch.
Action is like a floodlight.

Also published on Medium.