Sell first, build later

Before investing in a lemonade factory, you must first find out whether there are customers who are willing to pay for your lemonade.

The best way to find out is to stand on the pavement and try sell lemonade.

If people buy, hand-make more lemonade. If they keep buying, consider investing in a lemonade factory.

Until you’re 100% sure people will buy, don’t invest money. Keep your costs down. Make your lemonade as cheaply as possible.

Pretend you have a factory whilst you squeeze lemons behind your stand.

Don’t stress if it’s not a scalable process.

You can always build a factory later.

Sell first, build later.