Entrepreneurs play to win

Entrepreneurs don’t like losing. We hate it. We’d rather not compete if we feel we can’t win.We ideally stay clear of the moshpit and chart uncharted territory.But sometimes competition is unavoidable. You want the same thing someone else wants.The secret to winning is to pick your battles. Save your energy for the big stuff and then focus…

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Entrepreneurs push hard & early

Selling is like pushing a ship.Its damn hard getting the ship moving. Once moving its damn hard to stop the ship.Moving ships is about moving people.Enterprise sales is about moving lots of people at the same time.Consumer sales is about moving lots of people one at a time.Enterprise sales is harder in the short term (corporate politics…

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Entrepreneurs own the marketing plan

As an entrepreneur you are the custodian of the marketing plan. You may delegate execution, but you must own strategy.If you don’t own your marketing plan, what do you do? Push papers. Spend money. Have meetings.In other words, you’re an corporate denizen. CEO’s of big organisations are too busy and important to prepare their own marketing plans and so…

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Entrepreneur letter to budding entrepreneur

Dear budding-entrepreneur,You are on the cusp of becoming a full-blown entrepreneur,I’m going to share a couple things I wish someone had shared with me when I was 25 and embarking on my journey of starting new businesses and building new things.These are mostly things I picked up by doing the wrong things in my adventures…First, the…

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Entrepreneurs buy coffee in a take-away cup

Nassim Taleb in Anti-fragile talks about the importance of optionality. In an increasingly volatile and uncertain world, you want to always have options.That’s why an entrepreneur should always order a take-away coffee, even for sit-down meetings. Other than the consistent taste of coffee out of a cardboard cup, a take-away gives you options.What happens if you feel like…

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