Entrepreneurs can handle the truth

There’s a classic scene in A Few Good Men where Jack Nicholson cracks and shouts at Tom Cruise, “You can’t handle the truth!”. Turns out Tom could and Jack went to jail. Never mind  that.Some people just can’t handle the truth. These people can’t be entrepreneurs.If you want to start your own business, you have…

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Entrepreneurs remember Rule No 1 of high school

If you attend university, you enter the real world thinking knowledge gets you everywhere. The more you know about a subject, the further you will progress in your career, and the more you money you’ll make.Wrong.Real life is more like high school than university. Its a popularity contest.The real world is all about selling. Selling…

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Entrepreneurs launch fast

One of the biggest traps facing an entrepreneur is the Bedrock Fallacy: The Neanderthals invented the wheel long before Homo Sapiens. But they realised it would be much more useful if it had a tyre. So they delayed launch until someone invented vulcanised rubber.Homo Sapiens came along and launched a wheel without a tyre, and the…

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Entrepreneurs don’t diss dumb ideas

We forget that some of the best ideas started out as ludicrous. Especially if you’re smart.Intelligent people are the leading cause of death for good ideas. The favourite use of brains is explaining with eloquence and unassailable logic why other people’s ideas will not work.Boom! There goes another potential billionaire dollar product. All because we’re afraid to “think…

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Entrepreneurs are not too proud

It’s easy to think you’re a main oke. That certain jobs are beneath you. That secretaries and underlings were invented to take care of the detail.Its also easy to fail.An entrepreneur is never too proud to do the dirty work. She will do whatever needs to be done to win (ethically): Sell Apologise Book flights…

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Entrepreneurs write every day

Write every day. Preferably on a public forum, like a blog, where people can see it. Public writing forces you to think carefully before you publish, it gives you feedback, and it helps other people.Not only that, the habit of daily writing has the following benefits: Makes you more observant If you know you have to write something every day,…

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Entrepreneurs don’t argue with the customer

It doesn’t matter whether you’re pitching to an investor, or selling to a customer. Never argue.If he says “I don’t like it”, don’t launch into a repudiation of his logic. He’s just given you honest feedback. By arguing you (a) irritate him, and (b) lose an opportunity to improve your pitch.Instead of trying to convince…

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Entrepreneurs don’t haggle

Have you ever done a deal with a CEO where you’ve shaken hands, walked away thinking, “Hooray!”, only to find the next day that the deal has changed.He wants a little more, you get a little less. You sigh, shrug, and shake hands again. Only to find the next day he wants a little more,…

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Entrepreneurs live to work

Do you live to work or work to live?Entrepreneurs don’t understand the question.An entrepreneur is someone who loves his work. To an entrepreneur, work is not a sacrifice. Work is what he wants to do every minute of every day.Work is his way of living.Entrepreneurs work 24/7. If you have your own business there is no “off”…

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Entrepreneurs accept mistakes, expect loyalty

Your staff and partners can make mistakes. No one is perfect. Accept there will be speed bumps and help your people to recover and learn.But never accept lack of loyalty. Loyalty comes first.Without loyalty there can be no trust. Without trust you can’t move fast.If you can’t move fast you will fail.Loyalty comes before competence,…

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Entrepreneurs control the narrative

If you become a successful entrepreneur you’ll make enemies.Your enemies will try take you down by spreading untrue stories. At that point its too late for you to control your image.Your reputation is important. Your reputation is a function of your narrative. Your story.You need to take responsibility for telling your story.If you don’t manage your narrative, someone…

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Entrepreneurs show the love to people that show the love back

Sometimes you find that out of ten customers, only one really likes you. So you start paying attention to the other nine so as to win them over.Mistake. Don’t pay attention to the haters or the neutrals.Give the love to the lovers.If you find a customer that really digs you, double down. Create a die-hard fan-for-life. Show him the…

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